Jaeger-Lecoultre: Reverso Coffee Table Book

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This richly illustrated volume traces the story of one of the worldÆs most recognizable wrist watches through archive images and original photography, together with an evocative text by noted author, historian, journalist, and horological specialistNicholas Foulkes. Born in 1931, at the height of the Art Deco period, the Reverso was created in response to the challenge of designing a wristwatch that could withstand the rigours of polo matches. It captured the essence of the time û a period whenthe spirit of modernity changed everything, from social mores to architecture, music, sport and every field of design. Epitomizing this spirit with its sleek form and unique reversible case, the Reverso has remained an eternal expression of modernity for 90 years, continually reinventing itself while never compromising its identity. Its blank metal flip side, which began as a purely functional solution, became a canvas for creative expression, decorated with enamel, engravings or gemstones.